亞馬遜的一鍵購物按鈕迎來終結,不再賣了範例

Back in 2015 Amazon launched the Dash button. The $5 device was essentially a physical clicker that you pressed to reorder whatever product the button was for, such as Tide laundry detergent or Hefty trash bags.

2015年，亞馬遜釋出了Dash按鈕。該服務5美金，原先是一個實體按鈕，按一下就能新增按鈕所代表的物品，比如汰漬洗衣粉或者Hefty垃圾袋。

Fans of the physical buttons will be disappointed to hear that as Amazon has stopped selling the real-world devices.

不過亞馬遜已經停止售賣按鈕，粉絲要對此失望了。

Dash buttons will continue to live on via digital mediums such as on Amazon’s website, inside apps, and embedded into smart devices themselves. But the physical Dash button will be no more.

Dash按鈕會繼續在亞馬遜官網、內建應用和小物品內作為數字媒介，只是實體按鈕將不再存在。

Here’s the official statement from Amazon on the demise of physical Dash buttons:

以下為亞馬遜官網對實體按鈕的說明：

“Since the introduction of the Dash program, we’ve continued to work on making the shopping experience convenient and easy, and in some cases, even disappear for customers.

“自從引入Dash專案，我們一直致力於讓商店購買體驗更方便快捷，甚至對讓消費者感受不到正在進行購物。

With Dash Replenishment, we’ve launched hundreds of devices globally that automatically reorder essentials so customers don’t have to think at all about restocking.

Dash按鈕更新時，我們也在全球釋出了無數裝置，能夠自動新增物品，消費者不用思考要不要回購。

And we introduced virtual Dash Buttons, which are available digitally–whether online, in the Amazon App, through screened devices like Echo Show or on third party devices.

同時我們也引入了虛擬按鈕，線上和亞馬遜應用裡都有，通過聯網裝置Echo Show或者第三方軟體都可使用。

We’ve also seen customers increasingly using programs like Alexa Shopping, which provides a hands free shopping experience, and Subscribe & Save, which lets customers automatically receive their favorite items every month.

我們也看到顧客越來越喜愛 Alexa購物中心，這個購物中心能解放雙手，還提供訂閱省錢模式，讓顧客每月自動收到喜歡的物品。

With this in mind, we’ve decided to shift the Dash program focus–as of February 28, Dash Button devices are no longer available for purchase on Amazon globally.

有了這個想法，我們決定轉換Dash按鈕的核心，到2月28日，Dash按鈕就不能在亞馬遜全球範圍內使用了。

Existing Dash Button customers can continue to use their Dash Button devices. We look forward to continuing support for our customers’ shopping needs, including growing our Dash Replenishment product line-up and expanding availability of virtual Dash Buttons.”

擁有按鈕功能的使用者能夠繼續使用，我們希望繼續為顧客的購物需求服務，不止是更新按鈕產品線，還能夠推廣虛擬按鈕。