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杜嘉班納進軍穆斯林市場 發佈首個長袍系列

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Italian fashion house Dolce & Gabbana (D&G) launched its first collection of abayas and hijabs as high-end fashion is positively booming in the Middle East.

鑑於中東地區的高端時尚正蓬勃發展,意大利奢侈品牌杜嘉班納(D&G)近日推出首個長袍和頭巾系列。

D&G's new line manages to be both respectful of their Middle Eastern shoppers' needs while staying true to their spirited, Sicily-inspired aesthetic: think lush lace embellishments, bright floral details and even a vibrant lemon print.

杜嘉班納(D&G)這一新產品系列在尊重中東客戶需求的同時,也堅持了從西西里汲取的、熱情奔放的審美趣味:奢華的蕾絲裝飾、鮮豔的花朵細節甚至亮眼的檸檬印花。

While growth in luxury sales in established markets like the U.S. and Europe is increasingly dependent on tourism, high-end fashion is positively booming in the Middle East.

在奢侈品銷售增長的同時,美國和歐洲等市場的奢侈品銷售額也越來越依賴於旅遊業。但與此同時,高端時裝在中東地區正蓬勃發展。

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Management consultancy Bain recently reported that sales of personal luxury goods in the Middle East hit $8.7 billion in 2015 — up from $6.8 billion the year before.

管理諮詢公司貝恩最近發佈的報告顯示,2015年中東地區的奢侈品銷售額達87億美元,較此前一年的68億美元明顯增高。

Women from wealthy oil states have long expressed their flair for fashion with pricey handbags and shoes, visible when worn with an abaya and hijab.

當長袍和頭巾被穿在身上開始,來自富有的石油國家的婦女對昂貴且具有時尚風格的手袋和鞋子的渴望就可見一斑了。

D&G already operates 13 stores and boutiques in the United Arab Emirates alone, with multiple outposts across Bahrain, Kuwait, Qatar, and Saudi Arabia.

杜嘉班納(D&G)僅在阿聯酋就已經開設了13家專賣店和精品店,在巴林,科威特,卡塔爾和沙特阿拉伯的多個國家還有更多分店。

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