囧發現：爲啥siri等電子設備指令聲都是女人？
An interesting question came up Saturday at the MIT Tech Conference on artificial intelligence: "Why are most 'serving' machines given female voices?"
在週六的MIT科技會議關於人工智能的討論中，冒出了一個有趣的問題：“爲什麼大多數‘服務’類設備輸出的都是女性的聲音？”
Dennis Mortensen, CEO and founder of , was quick to bat down the implication of sexism.
的創立者兼CEO Dennis Mortensen迅速化解了這帶有性別歧視意味的問題。
"There's been studies, and I don't have to defend it because I did Andrew, but in all fairness, there's been proper studies about how you best direct people ... if that voice is a female, you increase the probability of success," Mortensen said.
Mortensen說：“這是有研究證明的，我也不必要去包庇什麼，因爲我曾經嘗試過用Andrew（男性的聲音），但公平來說，的確是有一些關於如何有效對人們發出指令的研究……如果那個聲音是女性的，你就能提高成功對用戶進行指令的概率。”
Scientific studies have shown that people generally find women's voices more pleasing than men's.
科學研究證明人們普遍感覺女性到聲音比男性的聽起來更讓人愉悅。
A more recent study about radio advertising concluded, that "the effectiveness of female voices is greater than male ones when the advertising aims to have an emotional link on a brand and the ad and when the advertiser's desired response is to modify or trigger a particular behavior."
有一個最新的關於廣播廣告的研究總結出，“當廣告的目的是爲了和品牌建立一種情感聯繫，或者當投放人渴望的用戶反饋是改變其行爲或激起某種特定行爲時，女性的聲音比男性的聲音更有效。”
