聖誕節送現金成風尚

Despite dads often being the main bread-winner in a household, just 1 per cent of Britons plan to spend the most money on their fathers this Christmas, according to a survey into family buying habits by supermarket Sainsbury’s.

雖然父親多是家裏的主要經濟來源，需要賺錢養活一大家人，但英國第三大連鎖超市Sainsbury最近進行的關於家庭購買習慣的調查顯示，這個聖誕節，只有1%的英國人計劃把最多的錢花在爲父親買禮物上。

Sisters do not fare much better, with only 2 per cent of people saying they will spend the most on their sister this Christmas.

姐妹的情形也不容樂觀，只有2%的人表示會花費最多的錢爲姐妹買聖誕禮物。

A poll of 1,500 customers by the supermarket found that daughters are more popular than sons. Around 12 per cent of people said that they will spend the most on their daughter, while 10 per cent said they will spend the most on their son.

超市進行這項1500位顧客的民意調查顯示，女兒比兒子更受歡迎。12%的人表示爲女兒花的最多，而要爲兒子花費最多的只有10%。

Partners and spouses are the most spoiled. Almost one in four people said they will spend the most on their partner this Christmas.

伴侶和配偶則是最受寵愛的。幾乎有25%的人表示會爲自己的另一半買最貴的聖誕禮物。

Other research suggests that consumers will be looking to save money this year by making their own presents.

其他的研究表明由於經濟不景氣，很多的顧客爲了省錢今年打算自己製作聖誕禮物。

With just 15 shopping days to go until Christmas, B&Q, the DIY chain, found that a quarter of all shoppers are making their own cards, presents or decorations this year.

百安居DIY連鎖店的調查顯示，雖然離聖誕節只剩15天的購物時間，25%的購物者今年都在自己手工製作卡片、禮物和房間裝飾。

Cash will also feature strongly this Christmas. More than half of Britons are planning to give cash as a present this year, the Payments Council has found. It expects a total of ?2.4 billion in cash will be given over the festive period.

現金也成爲這個聖誕比較明顯的特徵。英國支付委員會調查發現，超過一半的英國人今年計劃直接送現金當禮物。據估計在今年的節日期間，一共有24億英鎊的現金會被當作禮物送出。

In a poll of over 2,000 people it found that over-55s are the most generous. Almost two-thirds of this age group said that they will give financial gifts worth ?116 on average, more than double the amount that 18-to-34 year olds plan to give.

支付委員會進行的一項超過2000人蔘與的民意調查顯示，就現金禮物而言，55歲以上的長輩最大方。這個年齡層中有2/3的人表示計劃會給出平均116英鎊的聖誕禮物，這比18-34歲年齡層人們的計劃支出要多一倍不止。