英國視頻網站Facebook增長最快
Facebook is the fastest growing video site in the UK over the last year, according to new comScore data.
The latest comScore data reveals that during February 2010, 43 million videos were watched on Facebook – which is a 205 per cent increase on the year. Last February only 14 million videos were watched via the site.
Overall online video viewing in the UK has grown by 37 per cent during the last 12 months – with 5.5 billion videos watched via websites during February 2010.
Google properties, mainly driven by YouTube, were still the most popular online video destinations, recording 2.5 billion video views during February 2010, which marked a 17 per cent annual increase.
The BBC websites ranked second with 140 million videos viewed across its web properties during February 2010, and was followed by Megavideo, which recorded 53 million video views - during the same month.
Facebook came fourth in the list, closely followed by Microsoft’s collective web properties. Channel 4 came in sixth position with 39 million videos watched during February 2010 – which was a 76 per cent increase on the year. And ITV came in eighth position recording 29 million video views – which was a 134% increase on the year.
Blinkx, the popular video search engine experienced the second largest growth spurt, behind Facebook, increasing its video views by 205 per cent over the year. During February 2010, 29 million videos were viewed via the site.
Sky came in 10th position, experiencing a 139 per cent increase in video views, with 20 million videos watched via its sites during February 2010.
The UK video market has grown substantially over the last year, with several aggregators entering the market, as well as the UK broadcasters increasing their own video presence. Channel 4, for instance, is concentrating on developing its own catch up service, 4oD, while signing syndication deals with the likes of YouTube, and new players, like SeeSaw.
根據互聯網流量檢測機構comScore的最新統計數據，Facebook是去年英國發展最爲迅速的視頻網站。
據comScore的最新數據顯示，今年2月份，Facebook英國網站被瀏覽的視頻數達4300萬個，比去年同期增長205%，去年2月，該網站被觀看的視頻數僅爲1400萬。
在過去12個月中，英國在線視頻總體瀏覽量增長了37%，今年2月的瀏覽視頻總量達55億。
以YouTube爲首的谷歌旗下各視頻網站仍然最受歡迎，今年2月的總瀏覽量達25億，年比增長17%。
英國廣播公司（BBC）網站位居第二，同期被瀏覽視頻數達1.4億，其次是Megavideo網站，達5300萬。
Facebook位居第四，微軟網站羣緊隨其後。第四頻道位居第六，同期被瀏覽視頻數達3900萬，同比增長76%。英國獨立電視臺位居第八，被瀏覽視頻量達2900萬，同比增長134%。
視頻搜索引擎Blinkx的發展速度僅次於Facebook，視頻瀏覽總數增長205%，今年2月達2900萬。
天空電視臺（Sky）網站名列第十，2月瀏覽量同比增長139%，達2000萬。
在過去一年中，英國視頻市場發展迅猛，除英國幾家廣播公司增加了視頻服務外，一些聚合網站也進入市場。以第四頻道爲例，該頻道在與YouTube之類的網站以及SeeSaw等新興視訊網站尋求聯合的同時，正集中精力發展自己的在線追看服務網站4oD。
Vocabulary:
spurt: a sudden increase in speed （速度）激增
aggregator: 聚合器，聚合系統
