消費者報告稱 中國成全球手機銷售最大驅動力

After dropping to a three-year low last year, consumer purchases of smartphones are expected to rebound this year - and Chinese consumers are the main drivers of this upturn, a survey says.

一份調查稱，智能手機購買量在去年降到了三年以來的最低點，但是預計今年將出現反彈，而中國正是這種好轉現象的主要驅動力。

The rebound is fueled by better security, new functions, improved performance and device refresh schedules, according to consulting firm Accenture's report Dynamic Digital Consumers.

據諮詢公司埃森哲發佈的《動態數字消費者》表示，智能手機購買量反彈的原因包括更好的安全機制、新的功能、經過改善的性能和設備更新計劃等。

More than half (54 percent) of global consumers surveyed say they plan to buy a smartphone this year, up from 48 percent in last year's survey.

超過半數（54%）的受訪全球消費者表示，他們有計劃在未來一年中購買智能手機，相比去年的48%有所上升。

Chinese consumers are the main drivers of this upturn, with three-quarters (74 percent) of respondents in China saying they intend to purchase one in the coming 12 months - up from less than two-thirds (61 percent) in last year's survey.

中國消費者是這一好轉的主要驅動力，約四分之三（74%）的中國受訪者表示，他們將有意願在未來一年內購買一部智能手機--而在去年的調查中，這一數字還不到三分之二（61%）。

Among the consumers surveyed, the leading driver of purchase intent is the ability to access the newest and most innovative features and functions, cited by 51 percent of respondents in this year's survey, compared with only 41 percent last year.

在被調查的消費者中，智能手機購買意願的主要驅動力是可以使用最新、最具創意特點功能，在今年的調查中，有51%的受訪者提到了這一點，而去年這一數字只有41%。

Another reason consumers are opting to buy new smartphones is inadequate performance of their existing devices, cited by 45 percent of customers this year—up from 33 percent last year.

消費者選擇購買一部新智能手機的另一個原因是，他們現有智能手機的性能不夠完善，有45%的受訪者在今年的調查中提到了這一點，較去年的33%有明顯增長。

"Improved features and falling prices are key reasons consumers around the world are signaling a desire to buy new smartphones," says David Sovie, global managing director for Accenture's Electronics and High-Tech business.

埃森哲電子和高科技企業全球董事經理大衛·索維表示：“改善的性能和降低的價格是全球消費者們表示出想要購買新智能手機願望的關鍵原因。”

"Growing acceptance of services powered by artificial intelligence, such as voice assistants, is also fueling this market upswing. 2017 will be the year when artificial intelligence goes mainstream in consumer devices."

“越來越多的人接受人工智能服務，例如語音助手，也助長了該市場的回暖。2017年將是人工智能成爲消費設備主流的一年。”