每日商務英語 第387期:名望價格
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1.21W人
prestige price 名望價格
英文釋義
A high price set on a product to imply that it is superior to other similar products.
例句
The company's marketing director claims that adopting a prestige price strategy will increase sales among wealthier customers who are more concerned with high status than authentic high quality.
這家公司的營銷總監宣稱,採用名望價格戰略將增加在富裕顧客中的銷售,他們更在乎高身份,而不是真正的高質量。